The Year of the Selfie
“Selfie” has been named the international Word of the Year 2013 by Oxford Dictionaries in both the U.K. and U.S. Its usage has skyrocketed, increasing by 17,000% since 2012.
Regardless of your feelings about this phenomenon, selfies have become a huge trend and smart businesses have already incorporated the concept into their marketing/social media mix. For example, Jamba Juice is encouraging fans to upload “Smoothie Selfies” to Instagram for a shot at a free gift card. Bloomingdale’s launched the #BloomieSelfie contest, where they ask fans to submit a selfie that details a favorite beauty or styling tip that enhances their snapshot.
On the other end of the spectrum, some marketers are flipping the script. Giving Tuesday is advocating the “UNselfie” movement as part of a national day of giving highlighting worthy causes and nonprofits. The organization is encouraging people to participate in charitable activities and post an “#UNselfie” pic on social media – an image highlighting the cause they support.
The challenge for businesses is to come up with smart ways to integrate selfies into their marketing that goes beyond feeding peoples’ egos. Companies need to use the trend to create positive conversations about their brand and provide true value to their fans and customers. How could your business connect with the phenomenon like Jamba Juice, Bloomingdale’s and Giving Tuesday? Leave us your comment about how you’re using selfies to further your marketing.