January 16, 2015 – StreetTrek Solutions, an authorized Motorola Application Provider based in Brooklyn, recently called on Cameron to help rethink its branding and develop a new state-of-the-art website and sales materials.
The company, which boasts a 50-year heritage in the two-way radio business, is best known for its StreetTrek GPS tracking and asset management software designed for MOTOTRBO™ Professional Digital Two-Way Radio Systems. As it expanded its product portfolio into other areas in recent years, StreetTrek was seeking to expand its marketing focus and make it easier for Motorola dealers and end-users to understand the benefits of its diverse offerings.
Cameron recommended reorganizing and rebranding the product categories to focus on their end-user benefits – for example, servers that enable the transmission of work orders over MOTOTRBO radios were rebranded as JobTrek. The agency then proceeded to create new product sheets and develop a revamped website reflecting the new branding. Among a number of innovations, the expanded site includes easy-to-follow comparison charts that enable users to quickly identify the StreetTrek product that meets their specific need.