June 28, 2017 – The American Association of Healthcare Administrative Management (AAHAM), the leading professional association dedicated exclusively to the healthcare revenue cycle, recently selected Cameron to help lead a major push to recruit new membership.
Cameron began by expanding AAHAM’s website, which was focused primarily on its existing membership. The agency was able to revamp the site’s design, messaging and navigation while working within the existing legacy platform, said Cameron Principal Mark Preiser. “Many agencies don’t like to get out of their comfort zone when it comes to web development, so they push clients into complete rebuilds of their websites using the platforms their developers are most familiar with,” he said. “We have specialists who are fluent in virtually every web platform and programming language. In the case of AAHAM, we were able to save the client considerable development time and budget by augmenting their current platform instead of rebuilding the entire site.”
With the expanded website launched, Cameron is now developing integrated digital/traditional outreach programs aimed at recruiting revenue cycle professionals, as well as business students who may be looking to a career in healthcare finance, to become AAHAM members.