Lancer Insurance Hits the Road with New Interactive Campaign

February 19, 2014 – What’s the strangest, funniest or most unusual challenge that drivers of motor coach fleets have faced on the road? That’s the question Cameron is seeking to answer in a new interactive campaign for Lancer Insurance Company, one of the premier specialty commercial insurers in the U.S.

To promote Lancer’s industry-leading insurance products and services for bus fleets, Cameron has developed a new print ad campaign highlighting potential dangers fleets face on the road. To engage current and potential customers, the ads challenge motor coach industry members to submit their best “Road Stories” on Lancer’s Facebook page. The submitter of the most interesting and unique story by the end of the year will receive a signed, numbered and framed copy of an originally commissioned bus-themed lithograph from Lancer. All authorized entrants receive a smaller, printed version of the litho while supplies last.

“Our goal is to strongly position Lancer as the bus insurance specialist, the company that best understands its clients’ challenges,” said Cameron VP Tom Score, who is supervising the account at the agency. “Our campaign and contest are designed to generate a dialogue via social media that will help build awareness, reinforce client loyalty, generate high-quality leads, and further grow Lancer’s market share.”