First National banks on Cameron for kid savings promotion

August 19, 2013 – Fast-growing First National Bank of Long Island has tapped Cameron Marketing & Advertising to design and execute a back-to-school themed promotion aimed at its K Savings customers.

Cameron designed a eye-catching, kid-focused postcard mailer offering a “Back-to-School Bonus” payment for those making minimum deposits in their K (is for “kid”) Savings accounts for school children. Unique features of the mailing include a scratch-off area that reveals randomly distributed payment amounts, as well as a personalized greeting for each recipient.