May 1, 2014 – Cameron took to the streets of Brooklyn in the middle of winter to shoot images for its campaign for Devotion, a high-end bridal jewelry specialist. Models and crew braved February chills to take advantage of iconic backdrops such as the Manhattan and Brooklyn Bridges and the cobblestoned streets of Brooklyn’s trendy DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood. The upscale theme was enhanced by an Aston Martin convertible brought it for the shoot.
Cameron’s original on-location and studio photography is being used to brand Devotion and its uniquely sourced and designed diamond bridal jewelry, which is sold via its retail flagship in Roosevelt Field and wholesale branded jewelry business. Print ads recently debuted regionally in New York and New England markets, with a TV spot to follow. In addition, Cameron is working on branding, copy and design updates to the Devotion website.