Cameron selected to build U.S. sales for Veetee Dine In ready-to-serve rice
January 1, 2017 – Veetee, the largest rice supplier by volume in the UK, selected Cameron to develop and implement a multi-media campaign to spur sales growth of its Dine In Microwaveable Rice in the southeast U.S.

Veetee launched sales and marketing of its ready-to-serve Dine In Rice in North America is 2010, then implemented an expanded social marketing program in 2013. Cameron developed and launched a new digital display and Facebook ad campaign in November promoting a Buy One-Get One coupon offer aimed at the Florida market, with an expanded program set for first quarter 2017.

Focusing on the convenience and quality of Veetee’s Dine In product line, Cameron’s campaign utilizes the theme: “Veetee makes perfect rice easy.” Banner ads promote Veetee “Rice and Easy” dinner solutions and drive to a branded promotional microsite for BOGO coupon download, recipes and product info.