January 7, 2014 – The annual Latham Pool Products Dealer Conference brought over 300 of the top pool builders in North America to Aruba for four days in January. To thank their dealers for a hugely successful year despite economic and weather-related challenges, Latham commissioned Cameron to develop an original video to kick off the event.
Titled, “I Build,” Cameron’s video highlights the positive impact Latham pool builders have on their community and the economy. Featured are members of Latham’s Dealer Advisory Board, some of the most successful and award-winning pool builders in the U.S. and Canada. Cameron also produced a series of short videos where dealers talk about some of the most unusual or humorous requests they’ve received from customers.
Dealer education, including marketing training, is the focus of the event. For this, Cameron developed materials covering digital marketing (web design, social media and pay-per-click) tips for dealers, and agency personnel participated in a seminar for attendees on the topics.