Cameron launches national smartphone campaign for Reliance Communications



March 1, 2016 – Reliance Communications, a market-leading national distributor of wireless devices for over two decades, recently selected Cameron to develop and implement a national consumer campaign for its new Orbic Slim™ unlocked Android smartphone.

The first smartphone to launch under the Orbic brand, Orbic Slim offers exceptional value, with high-end features including a 1.3 gigahertz Quad Core processor, stunning 5″ HD display and 13 megapixel camera at a low price point. To drive online product sales, Cameron is developing a targeted national digital display ad campaign, as well as a comprehensive QVC-style demo video, Pay Per Click campaign, Facebook ads, and search engine optimization. Campaigns for additional Orbic smartphones, refurbished Apple iPads, as well as other Reliance wireless products, are in the planning stages.