Redefining Wholesome

By Cameron Advertising

HoneyMaidFor those who still think making a profit and making a difference are mutually exclusive, we present Honey Maid. This past spring, the venerable graham cracker brand launched a spot depicting a variety of non-traditional families enjoying its products: a single-dad family; an interracial family; a rock n’ roll-playing, tattooed family; a military family; and, strikingly, a two-dad family.

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All-Time “Out of the Box” Favorites

By Greg Kenney

Thinking “out of the box” is a top priority in the ad industry. There’s a huge amount of mediocrity out there and it’s part of the job to constantly try to go for the “wow” factor.

Sometimes a limited budget can result in limited resources for generating that “wow” for your client. However, a small budget should never serve as an excuse for lackluster, ho-hum creative. One great tip for maximizing the “wow” factor with a tight budget is to consider making social media part of the marketing strategy.

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Check Us Out on Google+

By Cameron Advertising

The online world has gone gaga for Google+, making it the second-largest social networking site in the world after Facebook. Who are we to argue with 300 million monthly active users?

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Don’t Neglect Video

By Betsy Stevens

By now, most every smart marketer knows that creating original content and pumping it out to established social networks is job one when it comes to getting noticed on the web. But the question remains: what kind of content works best?

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Damme Impressive

By Lisa Alviti

Here’s an absolutely amazing commercial for Volvo Trucks. I can see why this went viral. The stunt is real and done in one take.

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