Check Us Out on Google+

By Cameron Advertising

The online world has gone gaga for Google+, making it the second-largest social networking site in the world after Facebook. Who are we to argue with 300 million monthly active users?

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Get Responsive . . . or Perish!

By Bill Blaney

If there is one constant in the world of digital marketing, it’s that change occurs every day, every minute, and every time you think you’ve caught up. It is possible, however, to stay ahead of the curve. To do so you have to know you’re already there.

For example, my agency created its first Content Management System-based website back in 2002 thanks to a large, multinational client who required that we build something she could customize as needed – without involving that pesky HTML. While most ad agencies and digital firms at that time were building clever Flash sites and hard-coded properties, we had the lucky fortune of glimpsing into the future and anticipating what clients would be looking for years later – in-house updating flexibility and SEO friendliness.

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It’s Not All About You

by Jeff Ginsberg

What’s the quickest way to turn off first-time visitors to your Facebook page? Making the page all about you. The biggest thing we at Cameron try to teach our clients is simply: Nobody really cares, or has the time to care. Nobody cares how great you think your company is, what high-minded mission your brand represents, or how long you’ve been in business. The principle applies particularly to social media.

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