Gaga Photoshop Hubbub: But Is It News?

By Nork


Pop star Lady Gaga has always maintained that fame, in itself, is her primary art form. The latest chapter came in the form of her ad campaign for Versace, launched several months ago. But what really blew up the internet wasn’t the campaign itself, but the recent leaking of what appear to be original, unretouched photos from her print shoot.

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What Do Women Watch?

By Mark Preiser

Great article by Sam Thielman in the March 31 issue of Adweek re: what women watch on cable. Here are some stats that might surprise you:

  • More women ages 18 to 49 watch Sunday Night Football
    on NBC (3.5 million) than The Bachelorette (2.5 million).

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Check Us Out on Google+

By Cameron Advertising

The online world has gone gaga for Google+, making it the second-largest social networking site in the world after Facebook. Who are we to argue with 300 million monthly active users?

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Fuzzy Notions

By Betsy Stevens

My eight-year old daughter is obsessed with mustaches! Anything we pass that has a mustache on it, she wants. There are earrings, necklaces, t-shirts, pacifiers, mugs, socks, and even duct tape. I wondered where this latest fad had sprung from and had a difficult time tracking down some research that would shed light on it.

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The Year of the Selfie

By nork

“Selfie” has been named the international Word of the Year 2013 by Oxford Dictionaries in both the U.K. and U.S. Its usage has skyrocketed, increasing by 17,000% since 2012.

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Bizarre Gifts 2013

By Mark Preiser

Came across a very interesting article in the December 16 issue of Adweek.   It was titled Adweek’s “Bizarre Gift List.”  My favorite was the “Lil’ Mynx” portable stripper pole for $385.  Comes with a faux alligator case…presumably to upscale it a bit.  A faux stripper was not apparently an option.  A recycled wood tie for $36 also caught my eye. Probably hurts less then the recycled wood undies.

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Get Lit for the Holidays

By Cameron Advertising

All agency creatures have a drawer somewhere at home filled with years of accumulated T-shirts emblazoned with clients’ logos, promotions and messaging. With holiday gift-giving on our mind, we were recently heartened to discover a company that’s elevating the humble T-shirt from the realm of hucksterism to a higher calling.

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Financial Industry a Top Spender on Digital

By Tom Score

For veterans of financial marketing, a report by eMarketer came as no great surprise: the financial services sector (insurers, banks, credit card issuers, investment firms and the like) is the second-highest spender in paid digital media.

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Battle of the Pop-Ups

By nork

Intel and Google have faced off with two very different approaches to pop-up holiday stores in New York City.

 

Google’s Winter Wonderlab in busy, bustling Bryant Park (one of six locations in major U.S. cities) is large scale and cutting edge. (Learn more here). Intel’s Experience Store, small-scale and intimate, is tucked into a quiet street in Nolita (one of three U.S. locations – learn about it here).

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Here Comes The Groom

By Betsy Stevens

An article in the 10/22/13 Financial Times, “Here Comes the Groom and the Groom,” discussed a new market of consumers. The advent of same-sex marriages has opened up a whole new spin on marketing to those planning a wedding. The article quoted the mayor of New York as saying that in the year after the legislation allowing gay weddings was signed in 2011, “New York City reaped $259 million of economic benefits.” The article notes that traditional wedding planning companies have shown intolerance to gay couples trying to tie the knot. This has opened the flood gates for businesses that specialize in same-sex weddings.

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