Not To Be Dis-Carded

By John Twomeytake-my-card

For 20 years, we’ve heard over and over that “print is dead.” With the internet and digital/social networking dramatically changing the way we interact and promote, many old printed standbys have gone by the wayside, or at least make little economic sense to produce. Like the 24-page capabilities brochure. The 12-over-12 spot-varnished, die-cut, blind-embossed, foil-stamped, saddle-stitched promo piece. And the die-cut Rolodex card.

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