Redefining Wholesome

By Cameron Advertising

HoneyMaidFor those who still think making a profit and making a difference are mutually exclusive, we present Honey Maid. This past spring, the venerable graham cracker brand launched a spot depicting a variety of non-traditional families enjoying its products: a single-dad family; an interracial family; a rock n’ roll-playing, tattooed family; a military family; and, strikingly, a two-dad family.

Read More

Dove Reveals Real Beauty

By nork

Dove’s “Real Beauty” campaign is without a doubt one of the most memorable marketing efforts to emerge in 2013.

Inspired by market research that suggested only 4% of women describe themselves as beautiful, Dove’s campaign aims to celebrate women’s natural beauty, with the goal of convincing the other 96% that they are also beautiful.

Read More

Battle of the Pop-Ups

By nork

Intel and Google have faced off with two very different approaches to pop-up holiday stores in New York City.

 

Google’s Winter Wonderlab in busy, bustling Bryant Park (one of six locations in major U.S. cities) is large scale and cutting edge. (Learn more here). Intel’s Experience Store, small-scale and intimate, is tucked into a quiet street in Nolita (one of three U.S. locations – learn about it here).

Read More