Counter-intuitive Best Practices for Social Media

By Cameron Advertising

socialmedia071714

Social media has been on the front burner of many marketers for some time now. What’s interesting is that many of the things we think we know about using social media really don’t hold up when you look at actual statistics. Kevan Lee, posting on the Fast Company website, recently took a look at the latest social media stats and discovered some results that are counter-intuitive. Here are a few of them:

Read More

Samsung’s $18 Million Selfie

By Betsy Stevens

ellen_selfie

For those who haven’t seen Ellen DeGeneres’s selfie from the Academy Awards, where have you been? The photo was supposedly tweeted so much that it broke Twitter. The moment surrounding the snapping of the selfie was fun and appeared to be unscripted. It seems that’s not the case, however.

Read More

Not To Be Dis-Carded

By John Twomeytake-my-card

For 20 years, we’ve heard over and over that “print is dead.” With the internet and digital/social networking dramatically changing the way we interact and promote, many old printed standbys have gone by the wayside, or at least make little economic sense to produce. Like the 24-page capabilities brochure. The 12-over-12 spot-varnished, die-cut, blind-embossed, foil-stamped, saddle-stitched promo piece. And the die-cut Rolodex card.

Read More

Someone Thought It Was A Good Idea…

By Mark Preiser

mark062014
There are great ad/pr campaigns, there are good ones, there are fair ones. But only a handful are so ill-conceived that they actually drive customers away. I recently read an article in the Business Pundit that detailed a few. Here are some of my favorites:

Read More

All-Time “Out of the Box” Favorites

By Greg Kenney

Thinking “out of the box” is a top priority in the ad industry. There’s a huge amount of mediocrity out there and it’s part of the job to constantly try to go for the “wow” factor.

Sometimes a limited budget can result in limited resources for generating that “wow” for your client. However, a small budget should never serve as an excuse for lackluster, ho-hum creative. One great tip for maximizing the “wow” factor with a tight budget is to consider making social media part of the marketing strategy.

Read More

Check Us Out on Google+

By Cameron Advertising

The online world has gone gaga for Google+, making it the second-largest social networking site in the world after Facebook. Who are we to argue with 300 million monthly active users?

Read More

The New Social Entrepreneur

By Greg Kenney

Thumbing through the mountain of holiday gift catalogs, magazines and flyers screaming BUY! BUY! BUY!, my curiosity was aroused by the cover photo and headline of a TOMS catalog: Gifts that bring the world together, it read… A different way to shop. After reading the inside Holiday Message, I crawled out from the rock I’ve apparently been living under and got my first introduction to what Blake Mycoskie describes as the new “social entrepreneurship.”

Read More

The Year of the Selfie

By nork

“Selfie” has been named the international Word of the Year 2013 by Oxford Dictionaries in both the U.K. and U.S. Its usage has skyrocketed, increasing by 17,000% since 2012.

Read More

It’s Not All About You

by Jeff Ginsberg

What’s the quickest way to turn off first-time visitors to your Facebook page? Making the page all about you. The biggest thing we at Cameron try to teach our clients is simply: Nobody really cares, or has the time to care. Nobody cares how great you think your company is, what high-minded mission your brand represents, or how long you’ve been in business. The principle applies particularly to social media.

Read More
Page 1 of 212