A Coke by Any Other Name

By Betsy StevensTD Canada Gives Back

 

It seems that I learn about the latest and greatest marketing trends from my daughter, who is 9. The newest thing on her radar turns out to be the “named” Coke bottles. In this summer campaign, the company is replacing the iconic logo on their cans with 250 popular names.

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TD Canada Gives Back

By John TwomeyTD Canada Gives Back

 

For ages, the banking industry has tried very hard to overcome its (in many cases well-earned) reputation as monolithic and impersonal. TD Canada Trust has done exactly that, with a heart-warming look into its relationship with its customers.

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Counter-intuitive Best Practices for Social Media

By Cameron Advertising

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Social media has been on the front burner of many marketers for some time now. What’s interesting is that many of the things we think we know about using social media really don’t hold up when you look at actual statistics. Kevan Lee, posting on the Fast Company website, recently took a look at the latest social media stats and discovered some results that are counter-intuitive. Here are a few of them:

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Samsung’s $18 Million Selfie

By Betsy Stevens

ellen_selfie

For those who haven’t seen Ellen DeGeneres’s selfie from the Academy Awards, where have you been? The photo was supposedly tweeted so much that it broke Twitter. The moment surrounding the snapping of the selfie was fun and appeared to be unscripted. It seems that’s not the case, however.

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Gaga Photoshop Hubbub: But Is It News?

By Nork


Pop star Lady Gaga has always maintained that fame, in itself, is her primary art form. The latest chapter came in the form of her ad campaign for Versace, launched several months ago. But what really blew up the internet wasn’t the campaign itself, but the recent leaking of what appear to be original, unretouched photos from her print shoot.

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Size Doesn’t Matter

By Cameron Advertising


When it comes to social marketing, it turns out – somewhat counter-intuitively – that size actually doesn’t matter. The business2community blog recently noted that a company can have a massive “social footprint” without really making much difference to its bottom line.

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