TD Canada Gives Back

By John TwomeyTD Canada Gives Back

 

For ages, the banking industry has tried very hard to overcome its (in many cases well-earned) reputation as monolithic and impersonal. TD Canada Trust has done exactly that, with a heart-warming look into its relationship with its customers.

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Someone Thought It Was A Good Idea…

By Mark Preiser

mark062014
There are great ad/pr campaigns, there are good ones, there are fair ones. But only a handful are so ill-conceived that they actually drive customers away. I recently read an article in the Business Pundit that detailed a few. Here are some of my favorites:

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DRTV Goes Long

By Mark Preiser

I came across an interesting article in the March 2014 issue of Response Magazine by Bridget McCrea. Her thought was that producers of direct response TV advertising are getting better and better at their job…which of course is getting consumers to buy everything from the Ankle Genie, which is a “miracle” cure for injured ankles, to the Hurricane Spin Mop.

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