A Promotion That Really ‘Sucked’

By Mark Preiser

Hoover_MarketingThere are good promotions and bad promotions – but it took Hoover vacuum’s European arm to come up with what many regard as the worst promotion of all time. The promotion was so ill-conceived that Maytag, Hoover’s parent at the time, actually had to sell the company. I had heard about it before, but found the details in a 2011 article by Evan V. Symon, titled “The 5 Biggest Disasters in the History of Marketing Ideas.”

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A Coke by Any Other Name

By Betsy StevensTD Canada Gives Back

 

It seems that I learn about the latest and greatest marketing trends from my daughter, who is 9. The newest thing on her radar turns out to be the “named” Coke bottles. In this summer campaign, the company is replacing the iconic logo on their cans with 250 popular names.

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Counter-intuitive Best Practices for Social Media

By Cameron Advertising

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Social media has been on the front burner of many marketers for some time now. What’s interesting is that many of the things we think we know about using social media really don’t hold up when you look at actual statistics. Kevan Lee, posting on the Fast Company website, recently took a look at the latest social media stats and discovered some results that are counter-intuitive. Here are a few of them:

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Samsung’s $18 Million Selfie

By Betsy Stevens

ellen_selfie

For those who haven’t seen Ellen DeGeneres’s selfie from the Academy Awards, where have you been? The photo was supposedly tweeted so much that it broke Twitter. The moment surrounding the snapping of the selfie was fun and appeared to be unscripted. It seems that’s not the case, however.

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Not To Be Dis-Carded

By John Twomeytake-my-card

For 20 years, we’ve heard over and over that “print is dead.” With the internet and digital/social networking dramatically changing the way we interact and promote, many old printed standbys have gone by the wayside, or at least make little economic sense to produce. Like the 24-page capabilities brochure. The 12-over-12 spot-varnished, die-cut, blind-embossed, foil-stamped, saddle-stitched promo piece. And the die-cut Rolodex card.

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Someone Thought It Was A Good Idea…

By Mark Preiser

mark062014
There are great ad/pr campaigns, there are good ones, there are fair ones. But only a handful are so ill-conceived that they actually drive customers away. I recently read an article in the Business Pundit that detailed a few. Here are some of my favorites:

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Gaga Photoshop Hubbub: But Is It News?

By Nork


Pop star Lady Gaga has always maintained that fame, in itself, is her primary art form. The latest chapter came in the form of her ad campaign for Versace, launched several months ago. But what really blew up the internet wasn’t the campaign itself, but the recent leaking of what appear to be original, unretouched photos from her print shoot.

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All-Time “Out of the Box” Favorites

By Greg Kenney

Thinking “out of the box” is a top priority in the ad industry. There’s a huge amount of mediocrity out there and it’s part of the job to constantly try to go for the “wow” factor.

Sometimes a limited budget can result in limited resources for generating that “wow” for your client. However, a small budget should never serve as an excuse for lackluster, ho-hum creative. One great tip for maximizing the “wow” factor with a tight budget is to consider making social media part of the marketing strategy.

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Brand on the Run

By Cameron Advertising

Olive Garden’s new logo, a central element of its proclaimed “brand Renaissance,” is leaving a bad taste in the mouths of, well . . . nearly everyone. Investors are folding their napkins and running from the table: shares of parent company Darden Restaurants are already down over 10% in 2014.

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Marketing Lessons from the Sharks

By Betsy Stevens

In ABC’s popular TV show, Shark Tank, each week a number of aspiring entrepreneurs pitch their business ideas to potential investors, the Sharks. Last October, Stacey Miller pointed out in an article several things that the pitches of the winning entrepreneurs seem to have in common. Not surprisingly, all of these winning elements also apply to marketing pitches in general:

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