Marketing Lessons from the Sharks

By Betsy Stevens

In ABC’s popular TV show, Shark Tank, each week a number of aspiring entrepreneurs pitch their business ideas to potential investors, the Sharks. Last October, Stacey Miller pointed out in an article several things that the pitches of the winning entrepreneurs seem to have in common. Not surprisingly, all of these winning elements also apply to marketing pitches in general:

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Fuzzy Notions

By Betsy Stevens

My eight-year old daughter is obsessed with mustaches! Anything we pass that has a mustache on it, she wants. There are earrings, necklaces, t-shirts, pacifiers, mugs, socks, and even duct tape. I wondered where this latest fad had sprung from and had a difficult time tracking down some research that would shed light on it.

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