It’s Not All About You

by Jeff Ginsberg

What’s the quickest way to turn off first-time visitors to your Facebook page? Making the page all about you. The biggest thing we at Cameron try to teach our clients is simply: Nobody really cares, or has the time to care. Nobody cares how great you think your company is, what high-minded mission your brand represents, or how long you’ve been in business. The principle applies particularly to social media.

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