By Bill Blaney
If there is one constant in the world of digital marketing, it’s that change occurs every day, every minute, and every time you think you’ve caught up. It is possible, however, to stay ahead of the curve. To do so you have to know you’re already there.
For example, my agency created its first Content Management System-based website back in 2002 thanks to a large, multinational client who required that we build something she could customize as needed – without involving that pesky HTML. While most ad agencies and digital firms at that time were building clever Flash sites and hard-coded properties, we had the lucky fortune of glimpsing into the future and anticipating what clients would be looking for years later – in-house updating flexibility and SEO friendliness.