Gaga Photoshop Hubbub: But Is It News?

By Nork


Pop star Lady Gaga has always maintained that fame, in itself, is her primary art form. The latest chapter came in the form of her ad campaign for Versace, launched several months ago. But what really blew up the internet wasn’t the campaign itself, but the recent leaking of what appear to be original, unretouched photos from her print shoot.

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Brand on the Run

By Cameron Advertising

Olive Garden’s new logo, a central element of its proclaimed “brand Renaissance,” is leaving a bad taste in the mouths of, well . . . nearly everyone. Investors are folding their napkins and running from the table: shares of parent company Darden Restaurants are already down over 10% in 2014.

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Check Us Out on Google+

By Cameron Advertising

The online world has gone gaga for Google+, making it the second-largest social networking site in the world after Facebook. Who are we to argue with 300 million monthly active users?

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Buzz Your Brand

By Greg Kenney

Buzz: (noun) an atmosphere of excitement and activity; (verb) to create an atmosphere of excitement and activity.
Event/Buzz Marketing: I’ll never forget my first experience. Headed downtown on my way back to work, I noticed a crowd of people staring up at the Empire State Building. Joining the fray, I was surprised to see a giant inflated King Kong tethered to the top of the spire!
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Battle of the Pop-Ups

By nork

Intel and Google have faced off with two very different approaches to pop-up holiday stores in New York City.

 

Google’s Winter Wonderlab in busy, bustling Bryant Park (one of six locations in major U.S. cities) is large scale and cutting edge. (Learn more here). Intel’s Experience Store, small-scale and intimate, is tucked into a quiet street in Nolita (one of three U.S. locations – learn about it here).

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The Adworld’s Animal All-Stars

By Mark Preiser

Having worked with animals in commercials, including numerous dogs, a chimpanzee or two and an African elephant, I was interested in an article I came across by Jason Notte in MSN Money. It’s entitled “The 16 greatest animal advertisers.”  They are, in no particular order:

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