Redefining Wholesome

By Cameron Advertising

HoneyMaidFor those who still think making a profit and making a difference are mutually exclusive, we present Honey Maid. This past spring, the venerable graham cracker brand launched a spot depicting a variety of non-traditional families enjoying its products: a single-dad family; an interracial family; a rock n’ roll-playing, tattooed family; a military family; and, strikingly, a two-dad family.

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Creepiest Ad Icon of All Time?

By Mark Preiser

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Recently I attended The Battle of The Burgers at the South Street Seaport. After sampling 15 hamburgers, my thoughts traveled to…no, not Tums and Pepto Bismol, but hamburger advertising. What popped into my head was the oh so creepy Burger King. So I was wondering who the creepiest icon might be.

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TD Canada Gives Back

By John TwomeyTD Canada Gives Back

 

For ages, the banking industry has tried very hard to overcome its (in many cases well-earned) reputation as monolithic and impersonal. TD Canada Trust has done exactly that, with a heart-warming look into its relationship with its customers.

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Samsung’s $18 Million Selfie

By Betsy Stevens

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For those who haven’t seen Ellen DeGeneres’s selfie from the Academy Awards, where have you been? The photo was supposedly tweeted so much that it broke Twitter. The moment surrounding the snapping of the selfie was fun and appeared to be unscripted. It seems that’s not the case, however.

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Someone Thought It Was A Good Idea…

By Mark Preiser

mark062014
There are great ad/pr campaigns, there are good ones, there are fair ones. But only a handful are so ill-conceived that they actually drive customers away. I recently read an article in the Business Pundit that detailed a few. Here are some of my favorites:

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All-Time “Out of the Box” Favorites

By Greg Kenney

Thinking “out of the box” is a top priority in the ad industry. There’s a huge amount of mediocrity out there and it’s part of the job to constantly try to go for the “wow” factor.

Sometimes a limited budget can result in limited resources for generating that “wow” for your client. However, a small budget should never serve as an excuse for lackluster, ho-hum creative. One great tip for maximizing the “wow” factor with a tight budget is to consider making social media part of the marketing strategy.

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The Adworld’s Animal All-Stars

By Mark Preiser

Having worked with animals in commercials, including numerous dogs, a chimpanzee or two and an African elephant, I was interested in an article I came across by Jason Notte in MSN Money. It’s entitled “The 16 greatest animal advertisers.”  They are, in no particular order:

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