Objective/Challenge:

One of the first and largest companies to specialize in electronic day trading, the client was seeking to rebrand and separate itself from its competitors as the ethical leader in its industry.

Cameron Solution:

Nationwide broadcast and print advertising centering on unscripted 60-second TV spots, the first to honestly portray the day-to-day challenges of professional trading. The result: client earned national recognition for the campaign, a fourfold increase in online trading accounts, and an 83% increase in revenues. As a result of their raised image, the client achieved their ultimate goal: purchase by a Wall Street investor for $152 million.

broadcast

Cameron Advertising - ProTrader Commercial

Cameron helped ProTrader Securities rebrand and separate itself from its competitors in electronic day trading. Cameron Advertising created a nationwide ad campaign featuring unscripted 60-second TV spots, the first to honestly portray the day-to-day challenges of professional trading.

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