Objective/Challenge:

Relaunch the Coverstar brand as a one-stop source for the best built automatic, mesh and solid safety pool covers.

Cameron Solution:

Cameron created two iconic characters to represent Coverstar’s two product lines: AUTO, a robot, for automatic safety covers; and SAM, a friendly, muscular human, representing Solid And Mesh safety covers. These characters are featured in integrated national trade and consumer marketing programs based on the value proposition: We make it strong. We make it easy. ™ This positions Coverstar safety covers as the strongest (because strength is key to safety), and assures dealers that the company is easy to do business with. Consumer ads drive homeowners to the new website Cameron created for Coverstar, where visitors can easily locate Coverstar dealers near them.

print ad

Ad campaign

POP

website

Coverstar