Latham, the largest manufacturer of inground swimming pool components in North America, hired Cameron to help bring its 12 leading brands together under a master brand marketing umbrella, and to increase sales leads across the board for its dealer channel.
We helped establish Latham’s first corporate-wide branding and communications standards, including a new umbrella brand – Latham: Behind Every Pool – and applied the new branding to all marketing materials (ads, websites, collateral, packaging, etc.) across all product brands. We rebuilt all brand websites on a single Latham platform and spearheaded SEO/SEM programs to capture consumer sales leads.
Latham Pool Products Dealer Video
Cameron Advertising, a Long Island ad agency, helped Latham Pool Products thank its dealers throughout the U.S. and Canada with this original video shown at the company's recent dealer conference.