Objective/Challenge:

Latham, the largest manufacturer of inground swimming pool components in North America, hired Cameron to help bring its 12 leading brands together under a master brand marketing umbrella, and to increase sales leads across the board for its dealer channel.

Cameron Solution:

We helped establish Latham’s first corporate-wide branding and communications standards, including a new umbrella brand – Latham: Behind Every Pool – and applied the new branding to all marketing materials (ads, websites, collateral, packaging, etc.) across all product brands. We rebuilt all brand websites on a single Latham platform and spearheaded SEO/SEM programs to capture consumer sales leads.

print ad

Cameron helps Latham to apply the new branding to all advertising materials.

trade show

Latham Pool Products

website

video

Latham Pool Products Dealer Video

Cameron Advertising, a Long Island ad agency, helped Latham Pool Products thank its dealers throughout the U.S. and Canada with this original video shown at the company's recent dealer conference.