Objective/Challenge:

Henry Schein, a world-leading distributor of products and equipment to the professional dental and medical markets, called upon Cameron to reinvigorate marketing for its GURU Patient Education Software for dental practices.

Cameron Solution:

We recognized that in a challenging economy, many dental patients will be more likely to postpone needed treatment. We then repositioned the software as a true practice-building tool that boosts treatment acceptance. To communicate this new positioning, we developed and produced a comprehensive new sales video featuring a presenter, screen captures of the software in use, and scripted scenes showing dentist-patient interaction.

collateral

Cameron developed and produced a comprehensive new sales video : GURU Patient Education Software