Objective/Challenge:

Educate consumers and build direct sales for DigiPower’s line of portable charging units for mobile devices.

Cameron Solution:

Cameron created a rich media digital campaign aimed at tech-savvy consumers. The goal was to enable mobile device users to quickly comprehend the benefits of DigiPower products. To do so, Cameron created a series of engaging teaser ads that, when rolled over, utilized animation and live video to dramatize situations where a user might “run out of juice” with no immediate means of recharging. These mini-demos featured a new tagline, Juice Up Anywhere, and linked directly to the DigiPower ecommerce site for purchase.