Objective/Challenge:

Teach consumers how to unclutter their lives with Cocoon’s GRID-IT™ organizers for gadgets and accessories, and drive product sales.

Cameron Solution:

Cameron created a rich media digital campaign aimed at consumers with an interest in technology as well as travel. Eye-catching banner ads showed two different applications of GRID-IT: everyday organization, and organization while traveling. Via animated mini-demos, a bag overflowing with clutter was transformed using GRID-IT organizers. These banners linked to the Cocoon website for direct product purchase.

banner ad