Objective/Challenge:

Cameron was hired by the Cleveland Clinic to enhance the visibility of its VEITHsymposium™, the leading international conference on vascular surgery, and to strengthen its communications programs to attendees, presenters and the media.

Cameron Solution:

We created a branded identity for Veith and designed its first website – featuring a video intro and cross-promotion for other events. The site also incorporated session abstracts, streaming video presentations, archived information, and an online “virtual pressroom” for credentialed media, as well as a sophisticated back-end admin system for managing programs, faculty and presenters. In addition, we implemented the first formal PR program for the event and secured former Senate Majority Leader Bob Dole as keynote speaker.

Cameron created a branded identity and designed its first website – featuring a video intro and cross-promotion for other events.