Objective/Challenge:

Reintroduce Clarke® Autoscrubbers with BOOST® technology, with the primary goal of driving new product demos.

Cameron Solution:

Cameron created and implemented a program that included an aggressive head-to-head print campaign and innovative sales video filmed at 1,000 frames per second to show dramatic slow motion view from underneath of BOOST Orbital Scrubbing technology. According to client, the campaign “gave us a significant spike in sales. The numbers started to increase immediately. It let us capture market share quickly, before any competitors had time to respond or react. If we had not had such a large focused campaign, we would have left millions of dollars on the table.”

print ad

Cameron created and implemented a program that included an aggressive head-to-head print campaign

 

Cameron created and implemented a program that included an aggressive head-to-head print campaign

video

Clarke® BOOST® Autoscrubber Video

Cameron Advertising, a Long Island ad agency, helped reintroduce Clarke Autoscrubbers with BOOST® technology, by creating this innovative demo video. Segments of the video were shot at 1,000 frames per second to provide a dramatic slow-motion view of BOOST Orbital Scrubbing technology.