Cameron brews up a new brand & website

April 20, 2010 – Hauppauge, NY – Cameron Advertising has sailed full steam into the growing craft beer movement by helping to launch Great South Bay Brewery. Highlighting the brewery’s association with one of Long Island’s most celebrated bodies of water, the agency created a distinctive nautical theme for the brand, beginning with a logo styled after semaphore flags. (The sequence of flags at the bottom spells out 2009, the year of the brewery’s birth.)

Complementing the logo are label designs featuring original artwork playing off the fanciful names of the Great South Bay brews, including Snaggletooth Stout and Blonde Ambition Ale. Cameron also designed and developed greatsouthbaybrewery.com, a full-featured website that tells the back story of the brewery and its founder, and keeps thirsty Long Islanders up to date on Great South Bay’s award-winning brews, news and events.