Campaign makes glowing impression for Farrell Fritz

February 15, 2011 – Hauppauge, NY – Cameron Advertising recently launched an innovative new print branding campaign for Farrell Fritz, one of the region’s leading law firms.

“Professional services advertising tends to gravitate toward the same tired stock photos and visual metaphors,” said agency Principal Mark Preiser. “You can often substitute one company’s baseline for another’s and have essentially the same ad.” To counteract this, the agency created a series of original photo illustrations, each featuring the glowing Farrell Fritz “FF” logotype as an integral part of the scene. “As soon as you see the visual, there is no question about whose ad your looking at,” Preiser said.

Rather than lengthy copy, the ads feature short subheads that highlight the law firm’s ability to help client businesses solve complex problems. “It’s remarkable,” reads one ad’s tagline, “how much a great law firm can offer your business.” Elements of the campaign’s visuals and messaging have been incorporated into the Farrell Fritz corporate website, which Cameron developed and launched in 2009.

Of Farrell Fritz, a Cameron client for over 15 years, Preiser said, “We are proud to be associated with what we consider to be one of the highest quality firms on Long Island. We strived to provide Farrell with a branding campaign as distinctive, ethical and high-performance as they are.”