Cameron launches new identity, website

July 29, 2011 – Hauppauge, NY –Cameron Advertising, one of the region’s largest and longest-established full service ad agencies, today flipped the switch to launch a new corporate identity and totally re-envisioned corporate website.

Our new identification as Cameron Marketing & Communications reflects the multi-faceted nature of our services in the 21st Century,” said agency Principal Mark Preiser. “In the new reality of marketing, creating an ad may not be the first – or 50th – thing we do for a client. We take a more consultative role than a traditional ad agency. Whether we’re creating a conventional ad campaign, devising a product launch strategy, launching a targeted SEO program, or whatever, above all else, we pride ourselves on consistently getting the marketing right.

To represent the agency’s new identity, the new cameronadv.com is a dynamic, standards-compliant site with an intriguing but functional navigation style that creates a great user experience on existing and emerging platforms including tablet computers, Cameron Senior Creative Director Trevor Williams explained. “It's particularly well suited to tablets, with large, touchable navigation elements that work equally well on the desktop,” he said. “The flexibility of the data-driven content means we can keep the site fresh and up to date with our latest work and our social media feeds.

One of the things we focused on was providing large, readable images of our work,” he continued. “Many agency sites ignore the fact that it's the marriage of good copy and good design that makes a great marketing piece, and simply rely on small, unreadable thumbnail images of work. The work we showcase is meant to be looked at up close and in detail - we're proud of it and we want it to be seen in full.