Objective/Challenge:

Create and introduce brand for new, proprietary digital radiography software and establish it as the most advanced product in its category. 

Cameron Solution:

Develop the SpeedVision™ brand and logo and launch it via trade print ads, aggressive direct mail and broadcast email. Drive leads via rotating offers to a new website. Redesign the trade booth and drive traffic to the booth with pre-show direct mail programs. The SpeedVision campaign produced more than 1,000 qualified leads for a new product in the first three months.