Objective/Challenge:

Reintroduce Clarke® Autoscrubbers with BOOST® technology, with the primary goal of driving new product demos.

Cameron Solution:

Cameron created and implemented a program that included an aggressive head-to-head print campaign and innovative sales video filmed at 1,000 frames per second to show dramatic slow motion view from underneath of BOOST Orbital Scrubbing technology. According to client, the campaign “gave us a significant spike in sales. The numbers started to increase immediately. It let us capture market share quickly, before any competitors had time to respond or react. If we had not had such a large focused campaign, we would have left millions of dollars on the table.