Here Comes The Groom

By Betsy Stevens

An article in the 10/22/13 Financial Times, “Here Comes the Groom and the Groom,” discussed a new market of consumers. The advent of same-sex marriages has opened up a whole new spin on marketing to those planning a wedding. The article quoted the mayor of New York as saying that in the year after the legislation allowing gay weddings was signed in 2011, “New York City reaped $259 million of economic benefits.” The article notes that traditional wedding planning companies have shown intolerance to gay couples trying to tie the knot. This has opened the flood gates for businesses that specialize in same-sex weddings.