Security Doubts Hamper Mobile Banking

By Tom Score

A lack of trust in mobile phone security is the top inhibitor to mobile banking enrollment, according to a recent survey. In June 2013 polling by Celent of U.S. internet users who have not adopted mobile banking:

• 47% of respondents cited doubts about security

• 41% said they preferred internet banking

• 37% said they preferred to call or visit their bank, and

• 18% said keyboard entry was too difficult on their mobile phone

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Dove Reveals Real Beauty

By nork

Dove’s “Real Beauty” campaign is without a doubt one of the most memorable marketing efforts to emerge in 2013.

Inspired by market research that suggested only 4% of women describe themselves as beautiful, Dove’s campaign aims to celebrate women’s natural beauty, with the goal of convincing the other 96% that they are also beautiful.

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Fuzzy Notions

By Betsy Stevens

My eight-year old daughter is obsessed with mustaches! Anything we pass that has a mustache on it, she wants. There are earrings, necklaces, t-shirts, pacifiers, mugs, socks, and even duct tape. I wondered where this latest fad had sprung from and had a difficult time tracking down some research that would shed light on it.

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The New Social Entrepreneur

By Greg Kenney

Thumbing through the mountain of holiday gift catalogs, magazines and flyers screaming BUY! BUY! BUY!, my curiosity was aroused by the cover photo and headline of a TOMS catalog: Gifts that bring the world together, it read… A different way to shop. After reading the inside Holiday Message, I crawled out from the rock I’ve apparently been living under and got my first introduction to what Blake Mycoskie describes as the new “social entrepreneurship.”

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The Year of the Selfie

By nork

“Selfie” has been named the international Word of the Year 2013 by Oxford Dictionaries in both the U.K. and U.S. Its usage has skyrocketed, increasing by 17,000% since 2012.

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Bizarre Gifts 2013

By Mark Preiser

Came across a very interesting article in the December 16 issue of Adweek.   It was titled Adweek’s “Bizarre Gift List.”  My favorite was the “Lil’ Mynx” portable stripper pole for $385.  Comes with a faux alligator case…presumably to upscale it a bit.  A faux stripper was not apparently an option.  A recycled wood tie for $36 also caught my eye. Probably hurts less then the recycled wood undies.

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Get Lit for the Holidays

By Cameron Advertising

All agency creatures have a drawer somewhere at home filled with years of accumulated T-shirts emblazoned with clients’ logos, promotions and messaging. With holiday gift-giving on our mind, we were recently heartened to discover a company that’s elevating the humble T-shirt from the realm of hucksterism to a higher calling.

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Don’t Neglect Video

By Betsy Stevens

By now, most every smart marketer knows that creating original content and pumping it out to established social networks is job one when it comes to getting noticed on the web. But the question remains: what kind of content works best?

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Get Responsive . . . or Perish!

By Bill Blaney

If there is one constant in the world of digital marketing, it’s that change occurs every day, every minute, and every time you think you’ve caught up. It is possible, however, to stay ahead of the curve. To do so you have to know you’re already there.

For example, my agency created its first Content Management System-based website back in 2002 thanks to a large, multinational client who required that we build something she could customize as needed – without involving that pesky HTML. While most ad agencies and digital firms at that time were building clever Flash sites and hard-coded properties, we had the lucky fortune of glimpsing into the future and anticipating what clients would be looking for years later – in-house updating flexibility and SEO friendliness.

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Financial Industry a Top Spender on Digital

By Tom Score

For veterans of financial marketing, a report by eMarketer came as no great surprise: the financial services sector (insurers, banks, credit card issuers, investment firms and the like) is the second-highest spender in paid digital media.

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