Someone Thought It Was A Good Idea…

By Mark Preiser

mark062014
There are great ad/pr campaigns, there are good ones, there are fair ones. But only a handful are so ill-conceived that they actually drive customers away. I recently read an article in the Business Pundit that detailed a few. Here are some of my favorites:

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Ad Dollars Clip Owner’s Wings

By Tom Score

For over three decades he has owned the worst team in professional sports. In 2006 he announced he would spend $50 million to provide services to LA’s homeless population. By 2009 ground had yet to be broken. That didn’t stop him from continuing to run full page ads in the LA Times touting his pledge. In 2006 he was sued for housing discrimination for using race as a factor in renting some of his apartment buildings. African Americans and Hispanics need not apply. If you had children – look somewhere else. In 2009 he paid a $2.73 million fine to settle claims brought by the Justice Department for engaging in discriminatory rental practices.

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Gaga Photoshop Hubbub: But Is It News?

By Nork


Pop star Lady Gaga has always maintained that fame, in itself, is her primary art form. The latest chapter came in the form of her ad campaign for Versace, launched several months ago. But what really blew up the internet wasn’t the campaign itself, but the recent leaking of what appear to be original, unretouched photos from her print shoot.

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All-Time “Out of the Box” Favorites

By Greg Kenney

Thinking “out of the box” is a top priority in the ad industry. There’s a huge amount of mediocrity out there and it’s part of the job to constantly try to go for the “wow” factor.

Sometimes a limited budget can result in limited resources for generating that “wow” for your client. However, a small budget should never serve as an excuse for lackluster, ho-hum creative. One great tip for maximizing the “wow” factor with a tight budget is to consider making social media part of the marketing strategy.

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Brand on the Run

By Cameron Advertising

Olive Garden’s new logo, a central element of its proclaimed “brand Renaissance,” is leaving a bad taste in the mouths of, well . . . nearly everyone. Investors are folding their napkins and running from the table: shares of parent company Darden Restaurants are already down over 10% in 2014.

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What Do Women Watch?

By Mark Preiser

Great article by Sam Thielman in the March 31 issue of Adweek re: what women watch on cable. Here are some stats that might surprise you:

  • More women ages 18 to 49 watch Sunday Night Football
    on NBC (3.5 million) than The Bachelorette (2.5 million).

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Marketing Lessons from the Sharks

By Betsy Stevens

In ABC’s popular TV show, Shark Tank, each week a number of aspiring entrepreneurs pitch their business ideas to potential investors, the Sharks. Last October, Stacey Miller pointed out in an article several things that the pitches of the winning entrepreneurs seem to have in common. Not surprisingly, all of these winning elements also apply to marketing pitches in general:

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DRTV Goes Long

By Mark Preiser

I came across an interesting article in the March 2014 issue of Response Magazine by Bridget McCrea. Her thought was that producers of direct response TV advertising are getting better and better at their job…which of course is getting consumers to buy everything from the Ankle Genie, which is a “miracle” cure for injured ankles, to the Hurricane Spin Mop.

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Check Us Out on Google+

By Cameron Advertising

The online world has gone gaga for Google+, making it the second-largest social networking site in the world after Facebook. Who are we to argue with 300 million monthly active users?

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