Alicia Brauneisen, Media Director
Alicia was inspired to go into advertising by an “amazing” marketing professor at Wagner College on Staten Island, where she graduated with a B.A. This led to an internship at Saatchi & Saatchi in New York, and the launch of a career in media.
Alicia is a media professional with 17 years of experience handling strategy, planning and negotiation for clients ranging from Fortune 500’s to regional and local advertisers – including Kraft, Procter & Gamble, Brother International, Briarcliffe College, Bethpage Federal Credit Union, Burger King, Denny’s, Green Acres Mall and Sterling Optical.
After beginning her career at Saatchi, Alicia worked her way up at several leading media buying services and full-service agencies to become a Senior Media Buyer and today a Media Director. She has negotiated many millions of dollars in traditional and online media placements. Her expertise includes pro-actively identifying strategic opportunities and partnerships, managing budgets to optimize monthly spend, and analyzing reports to determine the effectiveness of media campaigns and optimize placements. Alicia keeps current with local trends in media to develop unique solutions that maximize the return on investment of her clients’ media expenditures.
When not working on her latest buy, Alicia is devoted to her “crazy” family, made up entirely of women – her mom, three sisters and two nieces – along with her three cats all named for characters from the Lion King (Nala, Simba and Zazu), and two dogs.