Check Us Out on Google+

By Cameron Advertising

The online world has gone gaga for Google+, making it the second-largest social networking site in the world after Facebook. Who are we to argue with 300 million monthly active users?

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Security Doubts Hamper Mobile Banking

By Tom Score

A lack of trust in mobile phone security is the top inhibitor to mobile banking enrollment, according to a recent survey. In June 2013 polling by Celent of U.S. internet users who have not adopted mobile banking:

• 47% of respondents cited doubts about security

• 41% said they preferred internet banking

• 37% said they preferred to call or visit their bank, and

• 18% said keyboard entry was too difficult on their mobile phone

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Dove Reveals Real Beauty

By nork

Dove’s “Real Beauty” campaign is without a doubt one of the most memorable marketing efforts to emerge in 2013.

Inspired by market research that suggested only 4% of women describe themselves as beautiful, Dove’s campaign aims to celebrate women’s natural beauty, with the goal of convincing the other 96% that they are also beautiful.

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Fuzzy Notions

By Betsy Stevens

My eight-year old daughter is obsessed with mustaches! Anything we pass that has a mustache on it, she wants. There are earrings, necklaces, t-shirts, pacifiers, mugs, socks, and even duct tape. I wondered where this latest fad had sprung from and had a difficult time tracking down some research that would shed light on it.

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The New Social Entrepreneur

By Greg Kenney

Thumbing through the mountain of holiday gift catalogs, magazines and flyers screaming BUY! BUY! BUY!, my curiosity was aroused by the cover photo and headline of a TOMS catalog: Gifts that bring the world together, it read… A different way to shop. After reading the inside Holiday Message, I crawled out from the rock I’ve apparently been living under and got my first introduction to what Blake Mycoskie describes as the new “social entrepreneurship.”

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