By Mark Preiser
Came across a very interesting article in the December 16 issue of Adweek. It was titled Adweek’s “Bizarre Gift List.” My favorite was the “Lil’ Mynx” portable stripper pole for $385. Comes with a faux alligator case…presumably to upscale it a bit. A faux stripper was not apparently an option. A recycled wood tie for $36 also caught my eye. Probably hurts less then the recycled wood undies.Read More›
By Cameron Advertising
All agency creatures have a drawer somewhere at home filled with years of accumulated T-shirts emblazoned with clients’ logos, promotions and messaging. With holiday gift-giving on our mind, we were recently heartened to discover a company that’s elevating the humble T-shirt from the realm of hucksterism to a higher calling.Read More›
By Betsy Stevens
By now, most every smart marketer knows that creating original content and pumping it out to established social networks is job one when it comes to getting noticed on the web. But the question remains: what kind of content works best?Read More›
By Bill Blaney
If there is one constant in the world of digital marketing, it’s that change occurs every day, every minute, and every time you think you’ve caught up. It is possible, however, to stay ahead of the curve. To do so you have to know you’re already there.
For example, my agency created its first Content Management System-based website back in 2002 thanks to a large, multinational client who required that we build something she could customize as needed – without involving that pesky HTML. While most ad agencies and digital firms at that time were building clever Flash sites and hard-coded properties, we had the lucky fortune of glimpsing into the future and anticipating what clients would be looking for years later – in-house updating flexibility and SEO friendliness.
By Tom Score
For veterans of financial marketing, a report by eMarketer came as no great surprise: the financial services sector (insurers, banks, credit card issuers, investment firms and the like) is the second-highest spender in paid digital media.
By Greg Kenney
by Jeff Ginsberg
What’s the quickest way to turn off first-time visitors to your Facebook page? Making the page all about you. The biggest thing we at Cameron try to teach our clients is simply: Nobody really cares, or has the time to care. Nobody cares how great you think your company is, what high-minded mission your brand represents, or how long you’ve been in business. The principle applies particularly to social media.Read More›
Intel and Google have faced off with two very different approaches to pop-up holiday stores in New York City.
Google’s Winter Wonderlab in busy, bustling Bryant Park (one of six locations in major U.S. cities) is large scale and cutting edge. (Learn more here). Intel’s Experience Store, small-scale and intimate, is tucked into a quiet street in Nolita (one of three U.S. locations – learn about it here).Read More›